Technology, Business and the Market

Technology, Business and the Market

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Technology, Business and the Market provides an understanding of the connections between developing technologies, research and development, industrial design and the means by which these elements are managed to produce desirable products. John Sheldrakea€™s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and then how these developments lead to the creation of successful products. Using case studies examining the impact of new materials, techniques and technologies, this book explores the linkages between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing.harley-davIdson Motorcycles Harley-Davidson is arguably the worlda#39;s best- known motorcycle brand a€“ certainly in the sphere of retro. ... become the USAa#39;s largest motorcycle manufacturer with a nationwide network of dealerships and a growing export market (Dunne 2012). ... which had been captivated by Robert M. Persiga#39;s 1974 novel Zen and the Art of Motorcycle Maintenance: An Inquiry into Values.

Title:Technology, Business and the Market
Author:Dr John S Sheldrake
Publisher:Ashgate Publishing, Ltd. - 2014-05-28


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