Offers tests designed to measure one's willingness to take risks, describes characteristics associated with this quality, and discusses the importance of risk-taking in management and investment situations.A persona#39;s answer to such questions can be shown on a graph. In Figure 4.2a the horizontal axis depicts multiples of net wealth while the vertical axis is the preference index of the gamble. A dot has been placed at B (i.e., $200, 000) which isanbsp;...
|Author||:||Kenneth R. Maccrimmon, Donald Wehrung, W. T. Stanbury|
|Publisher||:||Simon and Schuster - 1988-09-19|