Taking Brand Initiative

Taking Brand Initiative

4.11 - 1251 ratings - Source

In this groundbreaking book, international branding thought leaders Mary Jo Hatch and Majken Schultz explain how a companya#39;s brand is just as important to aquot;outsidersaquot;a€”politicians, suppliers, and analystsa€”as it is to company insiders.

Title:Taking Brand Initiative
Author:Mary Jo Hatch, Majken Schultz
Publisher:John Wiley & Sons - 2008-03-11


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