Sustainable Innovation

Sustainable Innovation

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If we can carry in our pockets more computing power than the Apollo program needed to put a man on the moon, why can't we solve problems like climate change, famine, or poverty? The answer lies, in part, in the distinctive challenges of creating innovations that address today's pressing environmental and social problems. In this groundbreaking book, Andrew Hargadon shows why sustainable innovationa€”the development of financially viable products that support a healthy environment and communitiesa€”is so difficult when compared to creating the next internet ventures or mobile apps that disregard these criteria. While other books treat innovation across sectors equally, Hargadon argues that most effective innovation strategies hinge on attention to the context in which they are pursued. Instead of relying on a stale set of qbest practices, q executives must craft their own strategies based on the particulars of their industries and markets. But, there are some rules of the road that foster a triple bottom line; this book provides a research-based framework that outlines the critical capabilities necessary to drive sustainable innovation: a long-term commitment, nexus work, science and policy expertise, recombinant innovation, and robust design. Sustainable Innovation draws on a wide range of historical and contemporary examples to show business readers and their companies how to stand on the shoulders of successful pioneers.Red Cross; explored solutions in energy efficiency for the Department of Energy; and designed the interface of Ford Motora#39;s Fusion hybrid electric vehicle. a€œAs social issues increasingly become business issues, a€ says IDEO CEO Tim Brown, anbsp;...

Title:Sustainable Innovation
Author:Andrew Hargadon
Publisher:Stanford University Press - 2015-06-24


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