Summary: The Trendmaster’s Guide - Robyn Waters

Summary: The Trendmaster’s Guide - Robyn Waters

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This work offers a summary of the book a€œTHE TRENDMASTERa€™S GUIDE: Get a Jump on What Your Customer Wants Nexta€ by Robyn Waters. Robyn Waters is the founder and president of her own consulting firm specializing in tracking the latest consumer trends for companies. She has served as vice president of product development for Target for more than ten years before starting her own business. Contrary to generally accepted wisdom, new trends are not always spotted early by ultra-hip types who are much cooler than everyone else. At the very best, these trend trackers help keep a business up-to-date with what is going on in the world. Instead, you need to become a trendmaster: someone who initiates a new trend and translates it into ideas and concepts that make sense for your own company and customers. The good news is everyone can become a trendmaster by adopting the right mind-set. a€œI believe that anyone can use these tools to become even more aware of the world around them. Even if you werena€™t born with a trend spotting bone in your body, you dona€™t have to be a follower forevera€, Waters says. The Trendmastera€™s Guide offers the A-Z tools and tricks of the trendmaster trade that will help you recognize and react to trends.Todaya#39;s consumers demand customization, and successful companies are offering that: iPod users can select the songs they want ... Around 95percent of all Mini Coopers ordered now are customized. The company even offers an online tracking program so customers can tell where their new car is in the eight to twelveweek ... Toyotaa#39;s new Scion XB can be customized during the manufacturing process.

Title:Summary: The Trendmaster’s Guide - Robyn Waters
Author:BusinessNews Publishing
Publisher:Primento - 2014-09-29


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