Successful Special Events

Successful Special Events

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Special events can be the backbone of a nonprofit fund-raising program; they're also very hard work. A successful and cost-effective event t akes a great deal of planning, coordination, and effort. Successful Sp ecial Events: Planning, Hosting and Evaluating provides the guidance n ecessary to efficiently plan, implement, and evaluate such an event. Y ou'll discover how to establish your primary goal, the importance of m arket identification, special event opportunity ratings, setting goals, and the barriers to planning a successful special event.Planning, Hosting, and Evaluating Barbara R. Levy, Barbara H. Marion. Leibert, E ., et al. Handbook of Special Events for Nonprofit Organizations. New York: Association Press, 1972. Liebold, L. Fireworks, Brass Bands, and Elephants:anbsp;...

Title:Successful Special Events
Author:Barbara R. Levy, Barbara H. Marion
Publisher:Jones & Bartlett Learning - 1997


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