As Nagami Kishi and David Russell chronicle in Successful Gaijin in Japan: How Foreign Companies Are Making It in Japan, many companies attempting to break into the so-called qclosed markets of Japanq have been very successful - some beyond their wildest dreams. The authors provide detailed profiles of 15 non-Japanese companies from all over the world that have successfully broken into the Japanese market. Successful Gaijin in Japan: How Foreign Companies Are Making It in Japan gives you the insights developed from the hard-won experience of companies that have learned how to succeed in one of the world's most important markets.The new president was young, sharp, had a Ph.D., and wanted to run BMW Japan like a business-school case study. ... Very few of the calls are complaints, and a good number of them are specific inquiries that eventually lead to sales. Thus, the idea of running these customer service phone lines, originally seen as a necessary PR expense, is now generating sales of about 100 cars a year. In otheranbsp;...
|Title||:||Successful Gaijin in Japan|
|Publisher||:||N T C Business Books - 1996|