This is essential reading for marketing, customer care and IT directors and for students.The service loop was designed to increase, rather than reduce the level of customer contact with the company. Customers can contact either their local Mitsubishi dealer, or Mitsubishi Motorsa#39; centralized customer service department direct.
|Title||:||Successful Customer Relationship Marketing|
|Author||:||Bryan Foss, Merlin Stone|
|Publisher||:||Kogan Page Publishers - 2001|