Strategy, Structure, and Performance of MNCs in China

Strategy, Structure, and Performance of MNCs in China

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China is the largest emerging market in the world, yet Western MNCs have invested significantly less there than their Asian MNC counterparts. Luo systematically compares Western and Asian investment strategies and their performance in the China market and finds lessons that Westerners must heed. He also reviews and analyzes new economic and regulatory environments (e.g., WTO) in China and their potential effect on all foreign investors. Clearly written and readable by anyone reasonably familiar with matters of world trade and investment, the book illustrates its points with case studies drawn from Luo's own research and is difficult to find elsewhere. The result is a needed contribution to the literature on international investment in the China market, primarily for upper level executives and scholars specializing in emerging markets and international business.Volkswagen officials patiently allowed the Chinese to find a solution to problems. On the Chinese side, the government granted ... By the end of 1995, 90 percent of the components were locally sourced. In the Changchun plant, local content was 40 percent for Audi and 60 percent for Jetta. The company had strong, reliableanbsp;...

Title:Strategy, Structure, and Performance of MNCs in China
Author:Yadong Luo
Publisher:Greenwood Publishing Group - 2001


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