Strategy in Information and Influence Campaigns

Strategy in Information and Influence Campaigns

4.11 - 1251 ratings - Source

Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheima€™s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.... Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want Jarol B. Manheim, ... the Edison campaign legacy), whose careful psychological experiments helped to guide the advertising efforts of hisanbsp;...

Title:Strategy in Information and Influence Campaigns
Author:Jarol B. Manheim, Professor of Political Communication and Political Science and Director of National Center for Communication Studies Jarol B Manheim, Prof PH.D.
Publisher:Routledge - 2011-01-24


You Must CONTINUE and create a free account to access unlimited downloads & streaming