As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.Mobile phones have rapidly become widespread in Turkey and become an important part of daily life, especially among young generation. According ... There are three mobile phone service providers in Turkey:Turkcell, Vodafone and Avea.
|Title||:||Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy|
|Publisher||:||IGI Global - 2012-07-31|