Strategies of Competition in the Bank Card Business

Strategies of Competition in the Bank Card Business

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Providing the history of the innovation of the bank card, from development to commercialization, this book describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with the major player in the bank card industry, including Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International, and Europay, and the result is a clear and penetrating insight into all aspects of the bank card market. This study provides a detailed and up-to-date analysis of the logic that banks and bankers adopt in setting bank card strategies under a complex socio-economic environment and competitive conditions and is essential reading for all who need to understand the strategic integration and management of banking products and innovations as they relate to the bank card business.In other words, Barclays believed that its strong position in the credit card business would provide an advantage in ... Midland /HSBC aimed to gain a share in the merchant-acquirer business by offering cheap terminals to build up goodanbsp;...

Title:Strategies of Competition in the Bank Card Business
Author:Jarunee Wonglimpiyarat
Publisher:Sussex Academic Press - 2005-02-01


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