Strategic Uses of Alternative Media

Strategic Uses of Alternative Media

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The author examines how media planners and advertising agencies are finding more inexpensive and targeted ways to work within a tight economy. She shows how the use of alternative media affects the budget, strategy, and development of the creative message, and she strategically dissects choices and uses for alternative media one topic at a time.To promote the latest 2009 Star Trek movie, Nokia and Verizon teamed up to help loyal fans receive a message from Starfleet. ... Other Star Trek movies that have gone on to DVD have codes printed on the front covers that give loyal fans aanbsp;...

Title:Strategic Uses of Alternative Media
Author:Robyn Blakemen
Publisher:Routledge - 2014-12-18


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