Strategic Sport Marketing

Strategic Sport Marketing

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'Strategic Sport Marketing' integrates the unique product characteristics of sport with traditional marketing theory. It presents a strategic sport marketing model which recognises the diverse markets for sport: participants, sponsors, spectators, a viewers.The sport marketer must identify what needs and wants are being satisfied through the exchange process. Kotler et al. (2006: 10) ... These 7Ps form the nucleus of this book, and each will be described in more detail in later chapters. A briefanbsp;...

Title:Strategic Sport Marketing
Author:David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk, Adam Karg
Publisher:Allen & Unwin - 2014


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