Strategic Sport Communication

Strategic Sport Communication

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qStrategic Sport Communicationq is the first text that encompasses the vast, varied, and exciting field of sport communication. This text introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels.Students learn about legal issues, negotiations. ... RTNDA-Ball State University Annual Survey. ... Salary Guide. (2005). Menlo Park, CA: The Creative Group, Robert Half International. Salwen, M.B. (1994). Depictions of female athletes onanbsp;...

Title:Strategic Sport Communication
Author:Paul Mark Pedersen, Kimberly S. Miloch, Pamela C. Laucella
Publisher:Human Kinetics - 2007


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