Strategic Retail Management

Strategic Retail Management

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This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA, TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.To provide its customers a great variety of services, Best Buy entered in 2002 into joint operation with Geek Squad, providing ... Moreover, Geek Squad runs its own repair sites and also has mobile repair teams to make in-home appliance repairs. ... Women, according to Best Buy, are more interested in buying a product together with other, related products (i.e. a digital camera and a photo printer) andanbsp;...

Title:Strategic Retail Management
Author:Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
Publisher:Springer Science & Business Media - 2012-02-02


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