Strategic Planning for Distributors

Strategic Planning for Distributors

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With any major company-wide improvement initiative, a customer-satisfaction program must be fully supported by top leadership. ... to provide great service but in the absence of a reliable measurement system, not knowing for certain how its customers perceived its services. Twelve ... Since its first customer-satisfaction survey 12 years ago, CSCO has continued to survey customer satisfaction annually.

Title:Strategic Planning for Distributors
Author:Thomas O'Connor
Publisher:Natl Assn Wholesale-Distr - 2010


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