Strategic Marketing in Practice 2007-2008

Strategic Marketing in Practice 2007-2008

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Strtegic Marketing in Practice module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the examCustomer service standards a#39;Customer Focusa#39; is one of our core late-incurs values and underpins everything we do. ... standards in our High Street business has translated into improvements in OUT mystery shopper scores and a reduction in the number of customer contacts into our central customer service ccn Ire. ... Diversity profile: WHSmith Group All employees Senior management Lhteie Training.

Title:Strategic Marketing in Practice 2007-2008
Author:Ashok Ranchhod, Ebi Marandi
Publisher:Routledge - 2007


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