Provides retailers with an understanding and appreciation of the value of a strategic marketing plan, and the first steps to take in developing one.Average market share per service station: Number of autos _ 30, 000 750 Autos per Static 4. Costs associated with auto maintenance and operation (including gas, oil, service): Cost of driving one mile = 48.9aquot; Average mileage driven per yearanbsp;...
|Title||:||Strategic Marketing for Success in Retailing|
|Author||:||A. Coskun Samli|
|Publisher||:||Greenwood Publishing Group - 1998-01-01|