Strategic Management: Theory & Cases: An Integrated Approach

Strategic Management: Theory & Cases: An Integrated Approach

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This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill, Gareth Jones, and Melissa Schilling integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and case studies. Based on real-world practices and current thinking in the field, the eleventh edition of STRATEGIC MANAGEMENT features an increased emphasis on the changing global economy and its role in strategic management. The high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.By mid-2006, Verizona#39;s churn rate was 0.87% a month, implying that 10.4% of the companya#39;s customers were leaving ... In these ads, a Verizon Test Man wearing horn-rimmed glasses and a Verizon uniform wanders around remote spots in the nation asking on his Verizon cell phone, a€œCan you ... faster service and greater satisfaction with the efficiency with which costumer service reps resolved problems.

Title:Strategic Management: Theory & Cases: An Integrated Approach
Author:Charles Hill, Gareth Jones, Melissa Schilling
Publisher:Cengage Learning - 2014-01-01


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