For full description, see Hill/Jones, qStrategic Management, 6/e.(In fact, in Japan, BMW prices its entry cars quite modestly to attract young, well- heeled Japanese customers from Honda.) ... products, and many people pay a premium price for new and innovative products, such as a state-of-the-art computer, DVD player, or car. When differentiation is based on responsiveness to customers, a company offers comprehensive after-sales service and product repair. This isanbsp;...
|Title||:||Strategic management theory|
|Author||:||Charles W. L. Hill, Gareth R. Jones|
|Publisher||:||Houghton Mifflin Harcourt (HMH) - 2004|