The ability to increase revenues by charging premium prices (rather than by reducing costs, as the cost leader does) allows the differentiator to outperform its ... Similarly, a BMW is not a lot more expensive to produce than a Honda, but customers who perceive that the distinct sporty ride and prestige of owning a ... Maytag stresses reliability and the best repair record of any other washer on the market.
|Title||:||Strategic Management Sixth Edition, Custom Publication|
|Author||:||Charles W. L. Hill, Hill|
|Publisher||:||Houghton Mifflin - 2003-06-01|