Strategic Management: Concepts and Cases: Competitiveness and Globalization

Strategic Management: Concepts and Cases: Competitiveness and Globalization

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Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic management trends with ideas from some of todaya€™s most prominent scholars. This is the only text that integrates the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how todaya€™s businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies place ideas into context within an inviting, practical presentation. A wealth of learning features and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging video cases, CengageNOWTM online learning tools, and a complete electronic business library help keep your study current and relevant. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION provides the solid understanding you need to effectively apply strategic management tools and techniques for increased performance and tomorrowa€™s competitive advantage. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.... sales in India were robust, Tata Motors faced some brawny competitorsa€” Maruti Udyog Limited (also known as Maruti Suzuki) and ... market: BMW, Mercedes, Audi, and Volvo (85% in 2006).8 And it would require becoming attractive to a distinct group of car owners, ... Genesis (concept SX4 Grand None car 2007) Vitara XL7 Revenues 74, 418.6 3, 688.0 6, 717.2 Net income 1, 711.2 377.7 650.5 Profitanbsp;...

Title:Strategic Management: Concepts and Cases: Competitiveness and Globalization
Author:Michael Hitt, R. Duane Ireland, Robert Hoskisson
Publisher:Cengage Learning - 2014-01-01


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