Strategic Management: Competitiveness and Globalization, Concepts

Strategic Management: Competitiveness and Globalization, Concepts

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STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS, Eighth Edition, is a comprehensive Strategic Management text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and relevant business examples available. Now, this trusted business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, ThomsonNOWTM online learning tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library that makes in-depth research simple. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model to illustrate how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples, outstanding figures and models, and a wide selection of critical issues you will confront as rising professionals in today's evolving business environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.International Business Machines (IBM) is the worlda#39;s top provider of computer products and services. ... The analysis showed that HP has low software and services revenues and thus is primarily a hardware company. ... Based on competitors such as Hewlett-Packard and Sun the analyses of rival Indian technology companies, IBM identified that a flatter structure and Microsystems. leaner organizationanbsp;...

Title:Strategic Management: Competitiveness and Globalization, Concepts
Author:Michael Hitt, R. Duane Ireland, Robert Hoskisson
Publisher:Cengage Learning - 2008-01-18


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