This version of the text is comprised of a high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds. The cases selected for this edition will appeal to students and professors alike, both because these cases are intrinsically interesting and because of the number of strategic management issues they illuminate. The organizations discussed in the cases range from large, well-known companies, for which students can do research to update the information, to small, entrepreneurial businesses that illustrate the uncertainty and challenge of the strategic management process. The selections include many international cases, and most of the other cases contain some element of global strategy. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.For instance, in the third quarter of 2009, the ASP for a Nokia handset was E62 compared to E72 in the corresponding ... the depreciation of the Euro, operating expenses, and global pricing strategies negatively impacted Nokiaa#39;s business in anbsp;...
|Title||:||Strategic Management Cases: An Integrated Approach|
|Author||:||Charles Hill, Gareth Jones|
|Publisher||:||Cengage Learning - 2012-02-21|