Filling the need for a qhow-to, q step-by-step guide to strategic planning, Strategic Action Planning NOW! outlines team-based planning in four steps. Gate Gable's techniques provide detailed guidance into planning processes, strategic skills, recognition of challenges, consideration of goals, monitoring and measurement, and implementation tips to help the reader begin the planning process almost immediately. Written in three parts, the author provides exercises with each chapter. Part one covers the pre-planning stages, defining who and what your team is and what your teams' goals are. The second part goes over the actual planning, identifying the challenges and setting the goals for your team. The third and final part deals with post planning, implementation and evaluating your team's progress.Major thrust will be a renewed customer service orientation in preparation for potential new product design and ... Review existing marketing data on the following items by 1Q 20XX: (R.P.) - Customer preferences for current products: sales profile - Customer suggestions for ... Hire mystery shoppers to shop in areas of projected expansion and report back to marketing implementation team by 2Q 20XX.
|Title||:||Strategic Action Planning Now Setting and Meeting Your Goals|
|Publisher||:||CRC Press - 1998-12-23|