qI founded H.D. Vest on the idea that clients are much more willing to invest with someone who they know has their best interests at heart. Scott West and Mitch Anthony have lucidly explained how the art of the raconteur and the niche-picking strategy of the entrepreneur can combine with this personal approach to make for incredible selling success. I will enthusiastically recommend this book to our representativesq.--Herb D. Vest, Chairman and CEO, H.D. Vest.Follow this guide and soon you will be on your way to becoming a financial services professional who: -- sells in an illustrativeand straight-forward manner. -- excels in relating and communicating with clients. -- develops specialized ...
|Title||:||Storyselling for Financial Advisors|
|Author||:||Scott West, Mitch Anthony|
|Publisher||:||Kaplan Publishing - 2000-01-12|