Stakeholder Thinking in Marketing

Stakeholder Thinking in Marketing

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Glenn B. Voss Glenn B. Voss (PhD, Texas Aaamp;M University) is an Associate Professor of Marketing in the Department of ... Zannie Giraud Voss (PhD, IAE-Aix- en-Provence) is an Associate Professor of Theater Studies at Duke University andanbsp;...

Title:Stakeholder Thinking in Marketing
Author:Michael Jay Polonsky
Publisher:Emerald Group Publishing - 2005


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