Sponsorship: For a Return on Investment

Sponsorship: For a Return on Investment

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Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis.Sponsorship: An evaluation of management assumptions and practices. Marketing Bulletin, Vol. 10, pp.1a€“10. HP (2004). ... IOC. www.multimedia.olympic. org/pdf/en_report_344 (accessed 28 March 2006). Lachowetz, T., McDonald, M., Sutton, anbsp;...

Title:Sponsorship: For a Return on Investment
Author:Guy Masterman
Publisher:Routledge - 2012-06-14


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