Spa Business Strategies: A Plan for Success uses thought-provoking questionnaires, practical examples and targeted worksheets guiding the reader through each facet of business development. It covers important business topics such as the need to develop a clear vision and solid business plan; understanding demographics and identifying their target market; finding the best location or purchasing an existing spa business; planning the physical space or the architecture and design of their spa; purchasing products and equipment; technology and computer systems; developing key marketing tools and strategies; analyzing sales and productivity data; promoting retail and service sales, developing excellent communication and customer service skills, managing customer and employee relations; using financial management tools and compensation strategies that will help them to maintain their business and manage day to day operations at maximum efficiency. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.... 19 Cosmetic and Industry Resource Center, 137b Cosmetic Handbook, FDA, 85, 137b Cosmetic Labeling Manual, 137b Cosmetic ... 337, 337f vendor factor, 171 Credit card payments, 190, 191f Credit card processor, 207a208, 208f Crisis management, 378ba379b, ... 244, 246b Emerge Day Spa (MA), 68f Empathy, 317 , 318b Employee areas, 115, 116f Employee relations employee manual, 366f, anbsp;...
|Title||:||Spa Business Strategies: A Plan for Success|
|Publisher||:||Cengage Learning - 2009-06-19|