This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.Examples of these are the Nissan Maxima case and the Butter vs Margarine case . ... We are indebted to John Deighton, of the University of Chicago, for the use of his notes on the case method in ... Hill of the Graduate School of Business has been a co-author on some of the cases and on parts of the Instructora#39;s Manual.
|Title||:||South African Marketing Cases for Decision Makers|
|Author||:||Leyland F. Pitt, Deon Nel|
|Publisher||:||Juta and Company Ltd - 2001-01-01|