Sound's Function in the Branding Process

Sound's Function in the Branding Process

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This Master's thesis studies what sound adds to the branding process. The branding world is predominantly a visual one, but with technological advances and changing audiences, music is becoming more appealing to marketers. An experiment comparing and contrasting sound brands and visual brands better explains the intricate and evolving relationship these two have. Finally advice to future marketers on how to add sound to the branding process can be given.Sound branding, aural branding and sonic branding are all terms for what is essentially defined as a€œThe practice of using ... A similar description of a€œaudio identity, a€ another term for sound branding, is a€œA manual that is used to create and directanbsp;...

Title:Sound's Function in the Branding Process
Author:Natasha Riggins
Publisher:ProQuest - 2007


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