Social Media Marketing For Dummies

Social Media Marketing For Dummies

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Customer service: Companies use Twitter as an alternative customer service option. They listen for customer complaints and respond to those customers via Twitter itself, or at the very least, they begin the response on Twitter before moving to a phone call or an email exchange. Comcast, JetBlue, and Home Depot are all examples of companies that have successfully used Twitter for customer service. aœ“ Engaging meaningfully with customers: Different companies take differentanbsp;...

Title:Social Media Marketing For Dummies
Author:Shiv Singh, Stephanie Diamond
Publisher:John Wiley & Sons - 2014-11-21


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