Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the worldas leading sales consultants. Itas tough, but trueathe people youare trying to communicate with, sell to, or convince donat really care about you. Nor do they care what youare offering themauntil they understand exactly how itall benefit them. If you recognize that one hard, cold factaand you know what to do about itayouall make more money, achieve greater success, and even have more fun! Magnacca shows you how to answer the aSo What?a question brilliantly, every timeano matter whoas asking it or what youare trying to achieve. This book will transform the way you communicate: Youall use it every day to get what you wantain business and in life!This book will transform the way you communicate: Youall use it every day to get what you wantain business and in life!
|Publisher||:||FT Press - 2009-05-06|