At the heart of any mobile operatoras marketing department efforts is the goal of driving down churn. A segment that is relatively ignored by telecoms a small to medium enterprises (SMEs) a have their own unique set of reasons for churning, reasons which need to be explored then addressed with the right solutions. In this article, we highlight the key 15 factors which drive SMEs to churnabChurn, in the mobile telecommunications industry, is simply the discontinuation of the customer using the service of an operator. ... both British Telecom and Vodafone UK highlighted in their year-end shareholder meetings that the SME segment is one of their top priorities, in particular ... Mobile Number Portability ( MNP): MNP has made it especially easy for SMEs to jump ship and switch to competitors.
|Title||:||SMEs and Churn – 15 Key Factors Driving Them Away From Operators|
|Author||:||Forte Consultancy Group|
|Publisher||:||Forte Consultancy -|