Small Business Smarts: Building Buzz with Social Media

Small Business Smarts: Building Buzz with Social Media

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Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to qlistenq to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.Free social networks such as Facebook and Twitter are powerful tools to compete with a€œthe big boysa€ (and their budgets), since they ... Before we started this book, we created a series of action guides: short, easy-to-use manuals for small business owners looking to get ... in Los Angeles to a boutique hotel in New York, and many more restaurants, florists, coffee shops, and auto repair shops in between.

Title:Small Business Smarts: Building Buzz with Social Media
Author:Steve O'Leary, Kim Sheehan, Sterling Lentz
Publisher:ABC-CLIO - 2011-06-14


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