Small Business Management

Small Business Management

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Realize your dream for small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E provides the practical concepts, entrepreneurial insights, and comprehensive resources youa€™ll find essential both now and throughout your management future. SMALL BUSINESS MANAGEMENT delivers solid coverage of the fundamentals of business management as it teaches you not only how to start a business, but also how to manage, grow, and harvest a business. This market leading text places you in the role of decision maker, allowing you to immediately apply what youa€™ve learned to current challenges in todaya€™s small businesses. The booka€™s thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E offers the insights and practical principles that youa€™ll reference again and again throughout your business career. Available with InfoTrac Student Collections Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Reputable firms that grow through franchising begin with company-owned stores, in which they develop their fundamental business model, leading to a ... They document the procedures that work, compile them in an operations manual, and provide the manual to franchisees. ... A franchise network can buy in larger quantities than an individual business can, lowering per-unit costs for franchisees .

Title:Small Business Management
Author:Justin Longenecker, J. Petty, Leslie Palich, Frank Hoy
Publisher:Cengage Learning - 2013-09-26


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