Sixty to Zero

Sixty to Zero

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The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors.Ford and Chrysler were on the cusp of big changes, but at GM it was still a€œsteady as she goes. ... Sales of highprofit SUVs like the Chevrolet Suburban tumbled in the face of then-expensive fifty-five-dollar-per-barrel oil and more modern vehicles from rivals. And GMa#39;s lovingly nurtured and heavily marketed new modelsa€”the Pontiac G6, Buick LaCrosse, and Chevy ... But when results were tallied in early March it was clear that the companya#39;s North American operations, which providedanbsp;...

Title:Sixty to Zero
Author:Alex Taylor, III
Publisher:Yale University Press - 2010


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