Shopper Marketing

Shopper Marketing

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The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, Shopper Marketing demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and much more. The second edition has been fully updated and revised, with new material on shopper marketing in the international context and a new foreword by marketing guru Philip Kotler.imply that restrooms at retail often leave something to be deSiredYou may recall that Procter 8c Gamble sponsored ... Costco is famous for treating its shoppers to unexpected bargains as well as nice surprises such as new and fun products.

Title:Shopper Marketing
Author:Markus Stahlberg, Ville Maila
Publisher:Kogan Page Publishers - 2012-02-03


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