Chapter 7 Principle 6: Launch a WOM Campaign aDid you hear about the Sears specials this week, Helen?a Kimberly said on the other side of the line. aKenmore vacuum cleaners are 40 percent off! Kenmore is a good brand name, you know.
|Title||:||Seven Principles of WOM and Buzz Marketing|
|Author||:||Panos Mourdoukoutas, George J. Siomkos|
|Publisher||:||Springer Science & Business Media - 2009|