U.S. exports of financial, entertainment, architectural, accounting, computer, and other services have more than doubled in the last seven years. Specifically addressing the needs of service exporters, this book covers issues such as marketing services vs. merchandise, market research, export financing, international payments, breaking trade barriers, and more. Also included is a series of 20 industry-specific articles that give the how-to and where-to for exporting specific services.This conference served as a catalyst for the publication of our service export manual. ... Services: The Export of the 21 st Century aims to assist the increasing number of service exporters by providing a one-stop ... The primary focus of this text is to assist service firms that: 1) are taking an incremental approach to expandinganbsp;...
|Title||:||Services--the Export of the 21st Century|
|Publisher||:||World Trade Press - 1997-01-01|