Services Marketing Interactive Approach

Services Marketing Interactive Approach

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Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Services Marketing: An Interactive Perspective, fourth edition, focuses on the interaca€” tive nature of service experiences. Services are special kinds of experiences that occur when service organizations and their customers interactanbsp;...

Title:Services Marketing Interactive Approach
Author:Raymond Fisk, Stephen Grove, Joby John
Publisher:Cengage Learning - 2013-02-12


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