Service Industries Marketing

Service Industries Marketing

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This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.Service. Encounter: A. Cluster. Analysis. Examination. STEPHEN J. GROVE, RAYMOND P. FISK and MICHAEL J. ... and practitioners have recognised and identified various aspects of the service encounter as theatrical in nature [of Berry , anbsp;...

Title:Service Industries Marketing
Author:Mark Gabbott, Gillian Hogg
Publisher:Routledge - 2014-02-25


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