Placing the clubs in the context of twentieth-century middle-class culture, Charles maintains that they represented the response of locally oriented, traditional middle-class men to societal changes. The groups emerged at a time when service was becoming both a middle-class and a business ideal. As voluntary associations, they represented a shift in organizing rationale, from fraternalism to service. The clubs and their ideology of service were welcome as a unifying force at a time when small cities and towns were beset by economic and population pressures.There was yet another crucial ideological source of the clubsa#39; rhetoric of service. ... In the Midwest, the western sales manager of the Pittsburgh Water Heater Company, Lee Mettler, organized the club in Kansas City and encouraged theanbsp;...
|Title||:||Service Clubs in American Society|
|Author||:||Jeffrey A. Charles|
|Publisher||:||University of Illinois Press - 1993|