Selling the sea

Selling the sea

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Looks at the management, marketing practices, and competitive nature of the vacation cruise industry, and looks at the growth of steamship transporation as a leisure industryIn Selling the Sea, Bob Dickinson--the marketing genius most directly responsible for making the industry what it is today--answers all of your questions about the modern cruise industry, where it started, how it got to where it is today, ...

Title:Selling the sea
Author:Bob Dickinson, Andrew Vladimir
Publisher:John Wiley & Sons Inc - 1997


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