Self-Regulatory Principles for Online Behavioral Advertising

Self-Regulatory Principles for Online Behavioral Advertising

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This is a print on demand edition of a hard to find publication. Contents of this report: (1) Intro.; (2) Background: A. What is Online Behavioral Advertising (OBA)?; B. The FTC Examination of OBA: 1. Online Profiling Workshop; 2. Tech-ads Hearings and the OBA Town Hall; C. StaffAis Proposed Self-Regulatory Principles; D. Recent Initiatives to Address Privacy Concerns; (3) Summary of the Comments Received and StaffAis Analysis; (4) Revised Principles: A. Definition; B. Principles: 1. Transparency and Consumer Control; 2. Reasonable Security, and Limited Data Retention, for Consumer Data; 3. Affirmative Express Consent for Material Changes to Existing Privacy Promises; 4. Affirmative Express Consent to (or Prohibition Against) Using Sensitive Data for OBA. Charts and tables.For example, NAIa#39;s original proposal prohibited the use of certain categories of sensitive information, including ... and require that members retain such data only as long as needed for legitimate business purposes or as required by law.

Title:Self-Regulatory Principles for Online Behavioral Advertising
Author:Barry Leonard
Publisher:DIANE Publishing - 2011-01


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