Another problem was a change in name. To accommodate its two divisions, the Mondeo became the Ford Contour and the Mercury Mystic, neither of which could capitalize on any Mondeo spillover. ... 2000; David Rider, aquot;Ford Fights Council to Reinstate a#39;Offensivea#39; Ad, aquot; The Ottawa Citizen, January 16, 2002; aquot;Ford Focusanbsp;...
|Title||:||Selected Chapters from Global Marketing, Foreign Entry, Local Marketing and Global Management, Third Edition|
|Author||:||Johny K. Johansson|