Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.who signed a new contract had the opportunity to receive, for free, a number of phones with suggested retail values of over $200, including the ... Similarly, ATaamp;T and Apple heavily subsidized the iPhone, sacrificing short-term revenues, and Sprint sold Samsunga#39;s music phones far ... 2011), alt;http://businesscenterjdpower. com/jDPAContent/ CorpComm/News/content/Releases/pdf/2011146awh52.pdfagt; .
|Title||:||Seduction by Contract|
|Publisher||:||Oxford University Press - 2012-08-23|