Secrets of an Ad Pro

Secrets of an Ad Pro

4.11 - 1251 ratings - Source

This real-world, money-making guide for anyone in or considering ad biz should also be required reading for anybody who depends upon advertising for success in business. With more than 35 years in big-time agencies and small, Scott pulls no punches. His behind-the-scenes stories as a creative director at DMB serving Cadillac (during its glory days), Kirch, Bendix and other big-name accounts are entertaining and instructive. It's the kind of book, you'll want to read a couple of times and keep close by for reference or reread after a particularly tough day at the office.So I gave it back and returned to my Royal manual. a€œThe gifta€, as ... At their constant urging I finally purchased a Dell laptop. It was prehisa€” ... The computer along with the Internet and all the other toys has truly been a gift from above for me.

Title:Secrets of an Ad Pro
Author:George A. Scott
Publisher:iUniverse - 2001-09-01


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