Sears, Roebuck, U.S.A.

Sears, Roebuck, U.S.A.

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A history of the nation's largest and richest retail business profiles its founders and builders and recounts its innovative, profit-making marketing and financial techniquesAt each central service, a battery of operators does nothing but make calls to Sears customers, trying to sell them ... All a customer has to have is the serial number of the Sears product and an idea of what the part looks like and where it fits.

Title:Sears, Roebuck, U.S.A.
Author:Gordon Lee Weil
Publisher:Stein & Day Pub - 1977


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